In 2022, Lucid Theory catapulted RCA into a new era. We launched RCA's Intel powered, Windows 11 laptops and spotlighted them on diverse media platforms, with a striking 3D animation causing an instant double sell-out on HSN.The hallmark of our campaign was the captivating revamp of Nipper & Chipper, RCA's iconic mascots. Their rejuvenated visage appealed to new audiences, while resonating with the brand's heritage.Infusing RCA's social media campaign with our tailored assets, we ensured a seamless integration with their existing narrative. With strategic paid ad campaigns, we set a record low CPC. Lucid Theory successfully steered RCA into a vibrant, successful chapter with a blend of tradition and innovation.